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4AD @ SXSW: Merchandise, Future Islands, SOHN presented by

posted Feb 28, 2014, 9:49 AM by Vu Nguyen
4AD has confirmed their first SXSW showcase in 5 years featuring performances by hot new signings Future Islands, SOHN and Merchandise along with bEEdEEgEE (Brian DeGraw of Gang Gang Dance) and sets by 4AD friends Empress Of and WYNN.


WHO: 4AD SXSW Official Showcase

WHAT: Performances by Future Islands, Merchandise, SOHN, bEEdEEgEE, Empress Of and Wynn

WHERE: Cheer Up Charlie's, 900 Red River, Austin, TX 78701 (Next to The Mohawk)

WHEN: Thursday, March 13, 8PM


The showcase is being presented by, Howl, a new platform for musicians to broadcast live video and interact with their fans in real time. For those who are unable to make it to Austin, there will be a host of exclusive video content filmed and broadcast live at and prior to the event. There will be a full program in the days around the event with each of the 4AD acts involved, along with interviews and features streamed directly from the night itself. Howl will allow fans to engage with the acts straight from SXSW, with a number of exciting plans afoot for supplementary content. 


Check out Howl here: 

Future Islands on the web:

SOHN on the web:

Merchandise on the web:

bEEdEEgEE on the web: