TOYOTA YARIS AND URBAN OUTFITTERS ANNOUNCE LATEST
FREE YR RADIO CONCERT DATES TO BENEFIT INDEPENDENT RADIO
The Secret Machines, Dave P, Dan Deacon, and
Tokyo Police Club added to concert series lineup
Seattle, WA – July, 25 2008 – The Free Yr Radio campaign, created by Toyota Yaris and Urban Outfitters to generate awareness and support for partner independent radio stations, today announced three additional concert dates that will benefit independent radio stations in Philadelphia, Omaha, and Salt Lake City.
Hosted by each partner station, the upcoming Free Yr Radio concerts are free to the public and include:
Philadelphia – Princeton, New Jersey-based WPRB will feature DJ Dave P with The Secret Machines on Tuesday, August 12 at 7 p.m. in the Urban Outfitters store located at 110 S. 36th St., Philadelphia, PA.
Omaha – KIWR will feature Dan Deacon on Sunday, September 7 at 8 p.m. in Slowdown, a bar and club next door to the Urban Outfitters located at 745 N 14th St., Omaha, NE.
Salt Lake City – KRCL will feature Tokyo Police Club on Wednesday, September 24 in the Urban Outfitters located at 12 S. 400 W. St., Salt Lake City, UT. The time of the show is TBD.
Secret Machines, Dan Deacon and Tokyo Police Club join previously-announced Free Yr Radio 2008 artists White Williams, !!!, Mudhoney, No Age and Yeasayer.
Each aspect of the Free Yr Radio campaign is designed to give partner independent stations tools to build awareness and help raise additional funds from their listener communities. Partner stations co-host concerts as a means to increase exposure, introduce themselves to new listeners, and generate support.
The campaign also features a vehicle sweepstakes that enables stations to award a brand new Yaris to one listener during their fundraising or awareness-boosting activities. The final component of the Free Yr Radio campaign is the benefit compilation album. Slated for release in late summer, this year's compilation will feature tracks donated by participating bands and other artists interested in the mission to support independent radio. All proceeds from the album are divided equally among the participating stations.
All Free Yr Radio concerts are free of charge, though show-goers must print and present an e-ticket (available from www.FreeYrRadio.com) for entry. Guests will be admitted until the venue is full. This year's Free Yr Radio concert series will run from May through October. Details about more of the upcoming concerts—including participating bands and cities—will be announced in the coming months.
"We are very excited to continue building buzz and awareness for independent radio stations across the country by providing fans with unique and memorable concert experiences," said Keith Dahl, National Marketing Manager for Toyota. "Between the exceptional Free Yr Radio concert series and the Yaris giveaway sweepstakes, we’re hopeful that our partner independent stations around the country will generate excitement in their listener communities that will translate into new listeners and additional support.”
Another previously announced Free Yr Radio concert is set for Minneapolis on Wednesday, July 30 when independent station The Current hosts a performance by Yeasayer at 7 p.m. in the Urban Outfitters located at 3006 Hennepin Ave. S., Minneapolis, MN.
For more information on the radio stations or the concert series, please visit www.FreeYrRadio.com.
ABOUT FREE YR RADIO:
Now in its second year, the Free Yr Radio campaign helps generate awareness and funds for independent radio through a series of promotional activities including free station-sponsored in-store concerts by top indie artists, vehicle sweepstakes to augment station fund-raising drives and a benefit compilation. Yaris and Urban Outfitters joined forces to create Free Yr Radio in 2007 to start a conversation with their customers about the importance of independent radio and to encourage people to talk about, listen to and support their favorite stations. To learn more about the program, you can visit www.FreeYrRadio.com.
ABOUT TOYOTA MOTOR SALES, USA, INC.:
Toyota established operations in the United States in 1957 and currently operates 10 manufacturing plants, including one under construction. There are more than 1,400 Toyota, Lexus and Scion dealerships in the U.S. which sell more than two million vehicles a year. Toyota directly employs more than 32,000 people in the U.S. and its investment here is currently valued at more than $13 billion, including sales and manufacturing operations, research and development, financial services and design.
ABOUT URBAN OUTFITTERS: