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Ariel Newsletter #63

posted Oct 8, 2008, 10:00 AM by Vu Nguyen
From Ariel

October 8 , 2008

Newsletter #63

Hello from Ariel!

In This Week's Issue:

  1. Have you Logged into Cyber PR?
  6. New Media Pioneer: Dave of Dave’s Lounge Podcast

Have you Logged into Cyber PR?

Cyber PR makes tons available to our social media resources with an abundance of FREE Music Content for your site.

Logging into Cyber PR gives you tons of great opportunities to:

- stream/download mp3's to include into your site
- download images
- submit a request for a CD
- submit a request for exclusive content i.e. interviews, contest giveaways
- arrange to come to an artist show in your area
- gives you all show information for calendar listings

BUT you must first LOG IN!

If you are not sure of your username and password to login to the system please email and we can email you that information

Where's Ariel?

October 21 & 22 - CMJ Music Marathon

Ariel will be speaking on a panel at CMJ called Everything PR Minus the Music on Tuesday October 21 from 2- 3:15 PM - If you are attending CMJ please come see me on this panel

October 23-25 - Hello Canada!

OCFF - Folk Festival Ottawa, Canada

I will be speaking twice during Canada's largest Folk festival in Ottawa, the OCFF conference is the key event for Ontario's Folk, Roots, and Traditional music community. This is the first of many Canadian visits scheduled.

For details please visit:


Stacee Lawson
Genre: Folk, Rock, Indie
Out of the clubs of Huntington, West Virginia comes the folk rocking sounds of Stacee Lawson. Over the past 4 years Stacee has taken her musical abilities from karaoke to acoustic gigs to her brand of indie infused folk rock. In the fall of 2007 Stacee approached Jeff Westlake from Hydrogyn on helping her to formulate the music she was writing. Lawson took her acoustic songs to Jeff for him to hear and he agreed to co write and produce a CD for her.

Melissa Ferrick
Genre: Folk, Rock, Indie
"GOODBYE YOUTH" retains the pure Ferrick trademark: An endearing, emotionally honest first-person lyrical approach driven by her dynamic acoustic sound. Acclaimed indie folk singer-songwriter Melissa Ferrick will be releasing her 9th album "GOODBYE YOUTH" on her own label RIGHT ON RECORDS September 16TH, 2008. The album will be sold exclusively at digital retail and on tour per Melissa's request. "Touring is my livelihood, and indie retail is dead. It seems like the younger my fans get, the harder it is to get them out of their houses so I decided to give them two options to buy my new album: 1. Stay in your bedroom and download the new album, or 2. Get out of your computer speakers and have a tangible experience." The album will be available on ITUNES 9/16, and at the start of the tour in NEW YORK, NY at the Bowery Ballroom.

Featured Cyber PR Video:
Cyber PR - What We Do
We often get questions about what we do here are Cyber PR. Here it is in a nutshell:


Featured Blog:

Cincy Groove Magazine
Cincy Groove Magazine is a Music blog showcasing CD reviews, artist interviews, and concert show updates.

Featured Podcast:
The Mental Nomad Podcast
The Mental Nomad Podcast is an eclectic music podcast. They play almost every genre of music, though geared a little more toward singer-songwriters. Tune into hear songs from Cyber PR artists Kira Fontana.

Featured Internet Radio Station:
Never Ending Wonder Radio
NeverEndingWonder Radio is a "freeform" internet radio station NeverEndingWonder Radio focuses on strange, obscure, forgotten, experimental, offbeat and unusual music and comedy. In their regularly irregular freeform madness playlist you'll hear rotating sets of music ranging from "blast from the past" music, experimental & electronic music, rare tracks from the 50s-70s, comedy music, as well as many other styles & genres of music. Tune in for their month long celebration of Halloween.

New Media Pioneer: Dave of Dave’s Lounge Podcast

Dave’s Lounge is a weekly podcast that showcases the best in chillout, trip hop and downtempo music found on the Internet.

Q: How long have you been broadcasting?

A: I did some college radio back in the early 90s, but I didn't really do my own show again until I opened Dave's Lounge in 2005.

Q: In your opinion, what does a good song need to consist of?

A: Wow, that's a really open question. There are lots of things that make a great song, but for the most part, it just needs something to hook the listeners. Cliche as it sounds, the hook does bring you back. That hook, however, could be anything -- a catchy chorus, a solid guitar riff or keyboard pattern, a quality sample loop, or even just a certain vibe that makes the listener want to listen multiple times.

It's a different sort of hook for every genre. The thing that makes people want to listen to Thievery Corporation is different from what makes people want to listen to, say, B.B. King or early 80s Michael Jackson. But there's always something there to catch people's ear, and sadly, I don't think I can describe it any better.

Q: What is your favorite band or favorite genre of music and why?

A: I got into trip hop in the mid 90s after being a total hip hop junkie for much of high school and college. It takes that feeling you get when you find the perfect 2 or 4 bars of a record and make something entirely new with it, and it combines that with a melodic element in a way that just works. I first heard it in 1989 when Fresh 4's cover of "Wishing on a Star" was in heavy rotation on my local R&B station, and I figured all R&B was going in that direction -- except I didn't hear that sound again until 1995, when Portishead unleashed "Dummy" on the world.

Trip hop and downtempo electronica can be very versatile as a genre, so much so that people try to split it into a hundred subgenres. But it all works for me, and even though it's mostly designed for a chilled out mood, a good song can get me pretty excited. (Not that you could tell from my podcast voice, of course...)

Q: What changes in content laws, broadcasting rights, etc. have effected you most?

A: I try not to concern myself with specific laws, really, though I keep an eye on them. I just abide by some very basic rules for my show. I don't play music from RIAA labels, and I avoid cover songs (although I've inadvertently broken that rule once or twice). I stick to legal outlets, like the Podsafe Music Network and IODA Promonet -- which are excellent resources for podcasters seeking music -- and anyone who emails me and asks me to consider their music will get a listen, provided they fit into the genre of my show. (Punk rockers and bluegrass fiddlers who try to be my friend on Myspace get on my tits. A little research never hurt anyone.)

Most of all, though, I only work with people who want to work with me. If I don't have permission to play your song, I'll email you and ask permission. 49 times out of 50, the artists will grant it, because they want the exposure. If they don't reply, though, I respect it and move on.

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel podcasts have the same power?

A: In theory, yes. In practice, it's a little trickier. People do buy music they hear on my show, and I've made it as easy as possible for my listeners to do so, but it does seem like many people just listen to the podcasts themselves and leave it at that. Why buy the cow, y'know? It's a bit of a double-edged sword for me, too, because I want to put out a great show each week, but I also want people to go out and support these musicians, because they help make my show what it is. (This is one reason why I don't ask for donations on my show. It never felt right to me to take cash on the backs of other people's creations.)

Still, what makes a good music blog or music podcast is the unified voice behind it. Here's one person saying, "This is a great song, and you should listen to it." It's the reason certain DJs are so popular in electronic music: they have a good ear for good tunes. It's easier than ever to get music out there, but because there's so much of it now, we still need the gatekeepers and tastemakers to guide us to the good stuff. That's one part of the music business that won't go away any time soon. We're just seeing a slow transition of those gatekeepers from radio and TV to the Internet.


Ariel Hyatt founded Ariel Publicity & Cyber PR 12 years ago and her firm has worked with over 1,000 musicians and bands of all genres. The Ariel Publicity mission states that all artists deserve to be heard and there is a place for artists of every level to receive exposure. Ariel Hyatt has managed to place tens of thousands of artists in countless outlets from national magazines and TV to the most grassroots online fanzines. Her company is now 100% digital and helps artists increase their online exposure. She is also the co-founder of, a company that creates newsletters for musicians.

Ariel Publicity's SoundAdvice is a free bi-monthly e-zine for musicians & entrepreneurs who want marketing, promotion and PR tips for navigating the new music business. Sign Up here:


Ariel Publicity & Cyber PR
389 12th Street
Brooklyn, NY 11215