July 08, 2009
Hello from Ariel!
In This Week's Issue:
THIS WEEK'S FEATURED CLIENT - Assembly of Dust
Assembly of Dust
“I feel like my brain is vibrating all day long,” says Reid Genauer, the singer/songwriter behind Assembly of Dust, discussing the band’s new album. “It’s hard to sleep, I’m so excited. I feel like Lex Luthor, or that Mike Myers character, Dr. Evil. I’m sitting here twiddling my thumbs, dreaming up this demonic scheme, getting ready to release this germ on to the world.”
Why you should pay attention: Assembly of Dust was able to rope in a who’s who of classic and contemporary artists for “Some Assembly Required”, including Richie Havens, Phish’s Mike Gordon, Bela Fleck, Jerry Douglas, Martin Sexton, and Grace Potter, among others!
THIS WEEK'S FEATURED VIDEO
"Greed" by Verismo
Coming from a farming community in Far North Queensland, 8 Ball Aitken is the oldest son of an impoverished family of twelve children. 8 Ball spent his adolescence on a banana plantation, living in a rough tobacco shed with resident rats, bats, snakes, and spiders as his sleeping companions. He started work as a farm labourer aged fifteen, doing back-breakingly hard work on the mango and banana plantations of the Atherton Tablelands, a man's work for a boy's pay. He had to help support his family with these wages.
THIS WEEK'S FEATURED RESOURCES: A BLOG, A PODCAST, & A STATION
This site is dedicated to helping you discover great music from independent artists. Unlike the other sites in the network, this one is not limited to any particular musical genre. You'll find rock and pop, country, folk, jazz...plus piano and guitar instrumentals...even music for children. Here, it's not about musical style...it's just about quality.
MikeyPod is an eclectic mix of the arts, personal reflection, and social justice issues. What is a MikeyPod? MikeyPod is Michael Harren… a pianist, composer, electronic musician, teacher, actor, poet, performance artist who now resides in Brooklyn. Show topics range from political and social issues to the arts. Michael brings a strong humanity to each of the topics whether tackling issues as heavy as the death penalty or as light as a soundseeing tour in a park with friends after dark, and always has some interesting independent music that you may not have heard.
Featured Internet Radio:
Pop Culture Geek: A show with a mix of music, reviews, pop culture, and website picks on a periodic basis @ www.thepopculturegeek.com.
Matman Radio Hour: A weekly two hour radio show that airs on 92.7 WXBH-LP in Fern Creek(Louisville), KY. The show is classified as Album Oriented Adult Alternative, but don't let that fool you. They play a wide variety of music from classic rock to currency indie to alt-country and everything in between.
The first podcast dedicated to commentary, interviews and news related to Beauty Pageants in the U.S.A. We discuss the ever changing face of pageants in this country and give exposure to the wonderfully talented young women that participate in pageants.
Q: What has to be done in the technological sense to monetize music to a greater degree on the Internet?
a podcaster, I don't have the "skin in the game" that bands have to
monetize music on the 'net. Because of this, I have just a little more
distance to watch this from and I think it comes down to the old
chestnut that you need to release the music for people to discover a
band and make the revenue based upon merchandise sales. It's certainly
risky, but when music was played on the radio (you remember radio,
right?), bands were giving away their music "for free" as well. Or did
you not record songs off of Casey Kasem back in the day?
do you see the next trend in social media? What else can be done in
terms of having an online conversation? What is the next "What are you
Q: What inspired you to start broadcasting/blogging? It that still your source of motivation?
A: I have a really odd broadcasting pedigree. I started in broker radio (where you pay for time on a local station to play your show) as a German music broadcaster. A gentleman that had been on the air for many years passed away very suddenly and I was tagged as a young man that had "a big mouth" and could start doing the show immediately. I ended up doing the show for seventeen years before broadcasting my last show in 2007. As you know, at that point podcasting was already alive and well at the time.
Q: What are some things bands can do to get your attention to be featured on your broadcast/blog? Do you ever cover a band that you are not particularly fond of musically
A: I started playing music in my interview show to break up the ponderous rhythm an "all talk" format can bring. I generally look for two things: energy and memory. I need energy so that the music helps inject the program with some toe tapping heart to the proceedings, and it needs to memorable so that it can be played over and over. To do this, I generally go to a site and play five or six songs while reading e-mail. Then, I do something else for a bit. When I return I will pick only the song that I remembered. It's not a great system, but I've found some great music this way. Obviously, I also listen to many other podcasters and if I can still remember a song after listening to the show in my car...that's a winner! I'll look it up in the podcast show notes and it will be on my program as soon as I can find a slot for it!
Q: Will major labels ever be the gatekeepers again, or have they lost all of their power to the internet forever? Can they somehow return to prominence?
A: No. No they can't. It. Is. Over.
Ariel Hyatt is the founder of Ariel Publicity & Cyber PR, a digital public relations firm that connects clients to the new media including blogs, podcasts, Internet radio stations and social networking sites. Over the past 13 years she has represented over 1,435 musicians and bands.
Educating musicians is her passion and several times a year, she leads workshops teaching her strategy of combining social networking with Internet marketing to help clients grow larger fanbases and earn more money.
Her first book Music Success in Nine Weeks was released in June 2008. "Sound Advice," her bi-weekly ezine and Internet TV series currently reaches an audience of over 10,000 music professionals. She is a contributing blogger for Music Think Tank, and Know The Music Biz.
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