October 10, 2009
Hello from Ariel!
In This Week's Issue:
Make Money with Cyber PR : Become Affiliate “Cyber PR Roadies”
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Add a link to your website with a description of what we offer artists. When someone clicks on the link and purchases one of the products from us, we deposit commissions straight into your PayPal account. It's our way of thanking you for referring your friends!
We are looking very forward to making a difference for artists looking to gain PR exposure online while we make money together.
For every artist you send our way we will pay you. Our Roadies affiliates program is easy to set yourself up with and we will provide you with a step by step guide of how Cyber PR works and how we can help you.
THIS WEEK'S FEATURED CLIENT
David Wilcox – Asheville, NC
A contemporary folk troubadour who blends poetic lyricism with inspirational storytelling.
THIS WEEK'S FEATURED VIDEO
"The Documentary (Trailer)" by David Wilcox
THIS WEEK'S FEATURED RESOURCES: A BLOG, A PODCAST, & A STATION
Inside the Circle aims to not only bring quality news from the world of Zune, Microsoft and Music, but to foster and grow a community of Zune users and music lovers. Through a variety of channels -- including the Circle This Podcast, Twitter and Faceook -- Inside the Circle hopes to engage readers in productive communication and discussion of various topics and ideas related to Zune, Music and Microsoft.
Dumbed Down Life, sit in and listen to discussions between three friends splice in some music and audience participation. They regularly record live and then release the show as a podcast.
A showcase for new artists. The Showcase will present all genre's of music and poetry in order to reach everyone who wishes to listen.
Gabor Kovacs of the Electrical Language Podcast
The basic format has been the same for about 2 years: I usually play 5 songs, of which 2 are by the same artist. Sometimes it’s hard, and there are times that I have felt that it’s perhaps getting stale.
What really keeps the content fresh, what re-invigorates me, is finding some great new music. Periodically I find something, or have a song sent to me, that is just so good. I get the same feeling I had as an 18 year old in 1977, going to loads of gigs by struggling young bands. It really is all about the music.
And the icing on the cake is when
I get e-mails. Not so long ago a listener from New York e-mailed to say
he’d been listening almost since I started electrical language, and
listed about a dozen albums by artists from all over the world that
he’d bought as a result of my play. That list included one band I’d
never heard of, so I checked them out and got to play their songs as a
result. And earlier this month an artist from British Columbia told me
he’d made a sale to an electrical language listener in Hungary. Things
like that give me a real buzz, and help keep me excited.
I have always taken great care only to play podsafe music. I know of podcasters who have been forced to take an episode off the server and remove a song. I can do without the hassle!
What I have noticed
in the course of the last couple of years has been an increasing use by
record companies of podcasting as a means of marketing artists, new and
established. There are definitely people out there who use podcasters
as part of a viral marketing strategy. I’ve even been asked to play a
song by Duran Duran! I avoid playing artists who already have an
established name. There are so many people out there with so much
talent, and music is a cut-throat competitive business, and so I see
the mission of my podcast (I’d never thought of it as having a mission
before!) as being to help promote bands and artists who are trying to
noticed that my own musical tastes have evolved, no doubt about that. I
think the answer to this question is that I have grown with the show. I
still don’t like heavy metal, though.
does seem to be something of a blunt instrument in comparison. I
suspect that to use it well as a sales tool, you need to do more than
send out friend requests and post bulletins.
Ariel Hyatt is the founder of Ariel Publicity & Cyber PR, a digital public relations firm that connects clients to the new media including blogs, podcasts, Internet radio stations and social networking sites. Over the past 13 years she has represented over 1,435 musicians and bands.
Educating musicians is her passion and several times a year, she leads workshops teaching her strategy of combining social networking with Internet marketing to help clients grow larger fanbases and earn more money.
Her first book Music Success in Nine Weeks was released in June 2008. "Sound Advice," her bi-weekly ezine and Internet TV series currently reaches an audience of over 10,000 music professionals. She is a contributing blogger for Music Think Tank, and Know The Music Biz.
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