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Ariel Newsletter #113

posted Oct 7, 2009, 8:35 AM by Vu Nguyen

October 10, 2009

Newsletter #113

Hello from Ariel!

In This Week's Issue:

  1. Make Money with Cyber PR!
  5. New Media Pioneer: Gabor Kovacs of the Electrical Language Podcast

Make Money with Cyber PR : Become Affiliate “Cyber PR Roadies”

All you have to do is sign up here:

Add a link to your website with a description of what we offer artists. When someone clicks on the link and purchases one of the products from us, we deposit commissions straight into your PayPal account. It's our way of thanking you for referring your friends!

We are looking very forward to making a difference for artists looking to gain PR exposure online while we make money together.

For every artist you send our way we will pay you. Our Roadies affiliates program is easy to set yourself up with and we will provide you with a step by step guide of how Cyber PR works and how we can help you.


David Wilcox – Asheville, NC
Genre: Singer Songwriter, Folk, Acoustic

A contemporary folk troubadour who blends poetic lyricism with inspirational storytelling.

Why you should pay attention: David Wilcox's 'Open Hand' was recorded in 7 days from start to finish in December 2008 on 2 inch 16 track analog tape. No computer tricks were used, all of the songs on this release were recorded live, just 4 human beings playing music together. Very minimal overdubs were used, so most all of what you hear is exactly as it was played together by David and the other musicians live.


"The Documentary (Trailer)" by David Wilcox
Folk, Acoustic

A contemporary folk troubadour who blends poetic lyricism with inspirational storytelling.


Featured Blog:
Inside the Circle

Inside the Circle aims to not only bring quality news from the world of Zune, Microsoft and Music, but to foster and grow a community of Zune users and music lovers. Through a variety of channels -- including the Circle This Podcast, Twitter and Faceook -- Inside the Circle hopes to engage readers in productive communication and discussion of various topics and ideas related to Zune, Music and Microsoft.

Featured Podcast:
Dumbed Down Life

Dumbed Down Life, sit in and listen to discussions between three friends splice in some music and audience participation. They regularly record live and then release the show as a podcast.


Featured Station:
The People’s Showcase

A showcase for new artists. The Showcase will present all genre's of music and poetry in order to reach everyone who wishes to listen.

New Media Pioneer

Gabor Kovacs of the Electrical Language Podcast

Electrical language is a weekly music podcast of 4 or 5 podsafe songs by independent artists from around the world. The music ranges from acoustic to electronica to catchy pop to good old indie rock. It is hosted by me, Gabor Kovacs, from Hampshire, United Kingdom.

1. With the Electrical Language Podcast in operation since December of 2005, how have you kept your content fresh for so long?

The basic format has been the same for about 2 years: I usually play 5 songs, of which 2 are by the same artist. Sometimes it’s hard, and there are times that I have felt that it’s perhaps getting stale.

What really keeps the content fresh, what re-invigorates me, is finding some great new music. Periodically I find something, or have a song sent to me, that is just so good. I get the same feeling I had as an 18 year old in 1977, going to loads of gigs by struggling young bands. It really is all about the music.

And the icing on the cake is when I get e-mails. Not so long ago a listener from New York e-mailed to say he’d been listening almost since I started electrical language, and listed about a dozen albums by artists from all over the world that he’d bought as a result of my play. That list included one band I’d never heard of, so I checked them out and got to play their songs as a result. And earlier this month an artist from British Columbia told me he’d made a sale to an electrical language listener in Hungary. Things like that give me a real buzz, and help keep me excited.

2. Since that time, what changes in content laws, broadcasting rights, etc. have affected you most?

I have always taken great care only to play podsafe music. I know of podcasters who have been forced to take an episode off the server and remove a song. I can do without the hassle!

What I have noticed in the course of the last couple of years has been an increasing use by record companies of podcasting as a means of marketing artists, new and established. There are definitely people out there who use podcasters as part of a viral marketing strategy. I’ve even been asked to play a song by Duran Duran! I avoid playing artists who already have an established name. There are so many people out there with so much talent, and music is a cut-throat competitive business, and so I see the mission of my podcast (I’d never thought of it as having a mission before!) as being to help promote bands and artists who are trying to establish themselves.

3. How has the show evolved since its inception?

I’ve noticed that my own musical tastes have evolved, no doubt about that. I think the answer to this question is that I have grown with the show. I still don’t like heavy metal, though.

4. A recent study found blogs to be more effective than MySpace in generating album sales, do you feel podcasts have the same power?

Yes, I can understand that if you take the view that word-of-mouth is a major part of using the internet to spread the word. I play music that I like, and every week I send out what amounts to a tape of songs I like, saying “Hey, you should check these guys out”. The funny thing is I have no idea who about 90% of my listeners are, but I suppose those who stick with me do so because their tastes and mine are similar. So my podcast is a kind of audio blog, listened to by people who want to hear the kind of music I play, which could be seen as a start.

MySpace does seem to be something of a blunt instrument in comparison. I suspect that to use it well as a sales tool, you need to do more than send out friend requests and post bulletins.

5. What’s coming up in the future for the Electrical Language Podcast?

I am trying to get more listener and artist involvement in electrical language. Every week the show opens with an ident by a listener or an artist. Sometimes I ask a band or to record a couple of minutes of audio to link two of their songs. I’m still working that idea through. I suspect I ought to take the plunge and try Skype interviews!


Ariel Hyatt is the founder of Ariel Publicity & Cyber PR, a digital public relations firm that connects clients to the new media including blogs, podcasts, Internet radio stations and social networking sites. Over the past 13 years she has represented over 1,435 musicians and bands.

Educating musicians is her passion and several times a year, she leads workshops teaching her strategy of combining social networking with Internet marketing to help clients grow larger fanbases and earn more money.

Her first book Music Success in Nine Weeks was released in June 2008. "Sound Advice," her bi-weekly ezine and Internet TV series currently reaches an audience of over 10,000 music professionals. She is a contributing blogger for Music Think Tank, and Know The Music Biz.

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