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Ariel Newsletter #65

posted Oct 22, 2008, 3:19 PM by Vu Nguyen
From Ariel

October 22, 2008

Newsletter #65

Hello from Ariel!

In This Week's Issue:

  1. Interview your favorite Cyber PR artist!
  6. New Media Pioneer Jeff Skonieczny of Imagine Echoes Blog

Interview Opportunity!

We've noticed that tons of our social media makers have featured or added Cyber PR artists onto their sites. All of Cyber PR artists are also available for phone interviews!

We would like to also extend the opportunity to interview your favorite Cyber PR artist.

There are two ways to do that:

  1. Login to Cyber PR and on the artist VPK click the link to "Interview this Artists" and Cyber PR will handle the rest in setting up the phone interview.
  2. For those sites not equipped for phone interviews as of yet you can login and on the artist VPK "Request an email Q&A." Our system will give you about 100 questions to choose from or you can add in your own questions, and Cyber PR will handle getting the Q&A answered for you.

It’s just that easy!

Where's Ariel?

October 21 & 22 - CMJ Music Marathon

Ariel will be speaking on a panel at CMJ called Everything PR Minus the Music on Tuesday October 21 from 2- 3:15 PM - If you are attending CMJ please come see me on this panel

October 23-25 - Hello Canada!

OCFF - Folk Festival Ottawa, Canada

I will be speaking twice during Canada's largest Folk festival in Ottawa, the OCFF conference is the key event for Ontario's Folk, Roots, and Traditional music community. This is the first of many Canadian visits scheduled.

For details please visit:


Patti Rotherberg
Genre: Rock, Alternative, SingerSongwriter
Patti Rothberg is a critically acclaimed singer/songwriter whose songs have the power to take over a stadium without losing their lyrical intimacy. Rothberg's razor sharp wit and stark honesty trade barbs in the studio where she thrives in her creative freedom and at last releases an album that reflects her talent as a whole. With material that's split down the middle between hard rock and heartfelt acoustic songs. Rothberg's an electric guitar-wielding rock chick with a novelist's introspection, Patti is the rare artist who can work both sides of the musical spectrum.

The Brilliant Mistakes
Genre: Rock, Pop, Folk
The Brilliant Mistakes are a New York City-based band who specialize in melodic roots rock brimming with smart songcraft, vintage pop sounds and lush harmonies. Fronted by two songwriters, Alan Walker and Erik Philbrook, they draw you in with infectious melodies and seductive rock flourishes, then beguile with unexpected sonic twists, insightful lyrics and provocative themes, best exemplified by such envelope-pushing kindred spirits as Wilco, My Morning Jacket and Spoon.

Featured Cyber PR Video:
Sabrina Shaheen "My Secret"
Genre: Adult Contemporary, Pop
For years, Sabrina Shaheen has touched listeners with the sound of her voice and her dedication to uplifting people with her music. Whether singing in the theater, the symphony, in film or in concert, Sabrina is one of those rare performers whose singing conveys both passionate beauty and depth. Her new album, Love Is... is a powerful expression of her musical vision, one that has been a lifetime in the making.


Featured Blog:

Muruch is a 100% legal music blog covering a wide variety of music, with a focus on album reviews. The blog is syndicated on several websites, including Hype Machine (featured in Rolling Stone, The Washington Post, USA Today, etc.), and has also been featured on The Guardian's website and VH1's Best Week Ever blog. Check out their latest review of Cyber PR artist Kira Fontana.

Featured Podcast:
The Mothpod Podcast
The Mothpod is Zack "The Mothman" Daggy's own mark in the podosphere. Here he plays his favorite indie music for all the world to hear. The Mothpod is his outlet to share his favorite tracks, and experiment with this amazing medium. Additionally, Mothpod Live is the Internet Radio version of the show that airs on B.O.U.N.C.E. Radio.

Featured Internet Radio Station:
Rif Radio
A radio station dedicated to all of the Men and Women serving our great nation. This station plays a great assortment of Rock and Roll.

New Media Pioneer: Jeff Skonieczny of Imagine Echoes Blog

Q: How long have you been blogging?

A: Ironically, I've been blogging for exactly three years today.

Q: In your opinion, what does a good song need to consist of?

A: I believe a good song needs to display some form of true emotion. It's typically pretty easy to see when a band is truly pouring their heart and soul into what they are doing. Now the difference from a good song and a great song is, it needs to be fleshed out. It needs to be like a story, it needs a beginning, middle and end. The best songs are ones that have the ability to build up to a great climax, for instance songs like King Crimson's "Starless" and Pink Floyd's "Echoes". Lengthier songs seem to accomplish this with more ease, but plenty of shorter songs do this as well. But in the end, the most important characteristic of a song is for it to be true to itself, the band/artist must have a personal connection with what they're doing.

Q: What is your favorite band or favorite genre of music and why?

A: Pink Floyd would rank as my favorite band. They consistently threw new and creative things at their listeners and nearly every album turned out to be an amazing experience. Albums like "Dark Side of the Moon" and "Wish You Were Here" are practically flawless. David Gilmour's guitar work is so iconic and soulful, every note seems to carry as much weight as the previous. The song writing from the band is absolutely unforgettable, they had the ability to take the listener on a journey which surpassed just listening to the music. They were one of the few bands that made progressive rock more accessible, and they certainly helped to propel the genre to new heights.

Q: What changes in content laws, broadcasting rights, etc. have affected you most?

A: Personally I haven't run into any problems with the law when it comes to broadcasting my blog. Although I must say, I try to avoid posting samples of music in fear of infringing on the law.

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel that that is a true statement?

A: While I don't participate in social networking sites such as MySpace, I do believe it is a great thing for music. It allows for lesser known bands to get their music heard, and nothing is more important than that. On the other hand however, I can easily see how blogging has generated more album sales than MySpace. By creating hype around an album, people will take notice. Every band can have a MySpace, but not every band is lucky enough to have their music actually heard and critiqued. The most important thing for a band, other than their music, is to create some buzz, and to have people talking about their music, blogging is the ultimate source for just that.


Ariel Hyatt founded Ariel Publicity & Cyber PR 12 years ago and her firm has worked with over 1,000 musicians and bands of all genres. The Ariel Publicity mission states that all artists deserve to be heard and there is a place for artists of every level to receive exposure. Ariel Hyatt has managed to place tens of thousands of artists in countless outlets from national magazines and TV to the most grassroots online fanzines. Her company is now 100% digital and helps artists increase their online exposure. She is also the co-founder of, a company that creates newsletters for musicians.

Ariel Publicity's SoundAdvice is a free bi-monthly e-zine for musicians & entrepreneurs who want marketing, promotion and PR tips for navigating the new music business. Sign Up here:


Ariel Publicity & Cyber PR
389 12th Street
Brooklyn, NY 11215