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Ariel Newsletter #67

posted Nov 5, 2008, 12:52 PM by Vu Nguyen
From Ariel

November 5 , 2008

Newsletter #67

Hello from Ariel!

In This Week's Issue:

  1. Cyber PR Artist Val Emmich on Ugly Betty
  5. New Media Pioneer: Brooke Grantham of the Get Up Rotation Podcast

Cyber PR Artist Val Emmich on Ugly Betty

Val Emmich
Genre: Pop, Alternative, Rock

Cyber PR Artist Val Emmich has joined the cast of Ugly Betty as a recurring character. Val will be playing "Jesse," Betty's love interest. In this week episode on Ugly Betty Val as "Jesse" will be serenading Betty. Watch below to see the preview for tomorrow's episode.

Where's Ariel?


If you will be at Taxi please stop by and say hi!

Friday, November 7th

Ariel - Panel Moderator: Fear Factor: Removing the Roadblocks to Your Success with Derek Sivers 5:15pm - 6:15pm Grand Ballroom

Saturday November 8th

Drivers Ed Course: Bob Baker's Music Marketing Q&A (with Derek Sivers and Ariel Hyatt) 9:00am - 10:30am Kennedy Room

Mentor Lunch: 12:30pm - 2:15pm - Concourse Ballroom

Drivers Ed Course: Social Networking + Internet Marketing = Success 2:30pm - 4:00pm - Lindberg B Room

Both Days:
Ariel's Book Table: I will be selling my books, PR services and bootcamps at serious discounts for Taxi Members - come stop by and say hi, and pose for a photo for our blog!


Cyber PR wants to send out a big CONGRATULAIONS to out Cyber PR band Citizens of Contrary Knowledge for winning the New Jersey Nets' Battle of the Bands

Citizens of Contrary Knowledge
Genre: Rock
Citizens Of Contrary Knowledge, a Harlem, NY indie rock band, are one of three metro area bands chosen from hundreds to perform at the first three New Jersey Nets home games this season at the Izod Center. The Nets organization recently held a Battle of the Bands contest to give talented unsigned bands a chance to perform in front of NJ Nets fans. The three winners of the contest were voted for by fans at the team's official website.

Citizens Of Contrary Knowledge will perform at the half of the New Jersey Nets' November 7th game versus Detroit, and lead singer Chris Barczynski will sing the National Anthem a cappella before tip-off.


Featured Blog:

Above the Fold Blog
Above the Fold is an online music magazine and blog. Our focus is to be the best source of everything from hard music news to breaking new artists. Our blog is based out of the Midwest with locations in both Michigan (directly between Chicago and Detroit) and Minneapolis, MN. The staff at Above the Fold is committed to coverage of artists from all musical styles.

Featured Podcast:
Indie Soup Runner
ISR is a monthly podcast (based in Philadelphia, PA) featuring the best of indie music from around the world. Not just any old indie music, but tunes that make your workouts less painful and more enjoyable. All genres of music: dance, electronic, pop, rock and hip-hop.

Featured Internet Radio Station:
Maximum Threshold
Maximum Threshold is an internet radio show dedicated to presenting up and coming hard rock bands and current successful bands. This is a weekly show that has grown globally.

New Media Pioneer: Brooke Grantham of the Get Up Rotation Podcast

The Get Up Rotation is a weekly music podcast featuring indie artists. We'll focus on under the radar and up and coming bands and give you a heads up on their upcoming live shows.

Q: How long have you been broadcasting?

A: The Get Up Rotation has been on the air for a few months now. The idea for the show was simple in that we felt like there were so many amazing bands that weren't getting enough exposure. We wanted to offer another venue to showcase great indie music and make people aware of the the artists' live shows.

Q: In your opinion, what does a good song need to consist of?

A: I have really simple requirements for a good song: a good hook and clever lyrics. Nothing turns me off to a song quicker that lyrics with unimaginative cliches that we've all heard a hundred times.

Q: What is your favorite band or favorite genre of music and why?

A: My favorite major label band is Tegan and Sara. I am in awe of their songwriting abilities and The Con is one of the best albums of this decade. My favorite unsigned band right now is Astro Firs. They have infectious hooks, solid musicianship, and are genuinely good guys.

Q: What changes in content laws, broadcasting rights, etc. have affected you most?

A: We have felt virtually no effects from the changes in content laws or broadcasting rights. We are very cognisant of copyright laws and intellectual property. The artists we feature are eager to share their music and Creative Commons licensing is becoming commonplace.

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel podcasts have the same power?

A: Yes, I absolutely agree with this. Blogs and podcasts are very similar in that regard. MySpace is impersonal self-promotion. Since the majority of podcasters (and bloggers) are making no money, there is no hidden agenda to the music being recommended. Blogs and podcasts should get people excited about bands which translates more effectively into album sales.


Ariel Hyatt founded Ariel Publicity & Cyber PR 12 years ago and her firm has worked with over 1,000 musicians and bands of all genres. The Ariel Publicity mission states that all artists deserve to be heard and there is a place for artists of every level to receive exposure. Ariel Hyatt has managed to place tens of thousands of artists in countless outlets from national magazines and TV to the most grassroots online fanzines. Her company is now 100% digital and helps artists increase their online exposure. She is also the co-founder of, a company that creates newsletters for musicians.

Ariel Publicity's SoundAdvice is a free bi-monthly e-zine for musicians & entrepreneurs who want marketing, promotion and PR tips for navigating the new music business. Sign Up here:


Ariel Publicity & Cyber PR
389 12th Street
Brooklyn, NY 11215