November 12 , 2008
Hello from Ariel!
In This Week's Issue:
Cyber PR Christmas Songs
With the Holidays right around the corner we've got some great holiday themed songs from our Cyber PR Artist for your site!
Deep 6 Holiday
Chris Daniels & The Kings
Saturday, November 29th
Songwriters Association Of Canada - Songposium
Intense one-day seminar for aspiring songwriters.
Please tell your friends from Saskatoon to join me!
Sound Advice Ezine: Tips from Ariel Publicity
Ariel Publicity's SoundAdvice is a free bi-monthly e-zine for musicians & entrepreneurs who want marketing, promotion and PR tips for navigating the new music business. Feel free to repost these articles on your site as well!
Be Recession Proof and Prosperous - 37 Ways for Musicians to Earn Money
Money is on everyone's mind during this weird time. The news seems to be screaming out a new bad thing happening in the economy everyday. My advice; turn off the news. Don't listen to all of the negative messages. It won't help you succeed. It will only make you focus on the negative stuff and what you focus on expands. Here's the good news. I have an amazing, new, special report available on my website and it's an in depth interview with Randy Chertkow about how to create multiple streams of income as a musician during this crazy time.
37 Ways for Musicians to Earn Income
Randy: The easiest path to multiple sources of income is to have a day gig, and make music your night gig. I don't know why more musicians consider it so terrible to have a day gig. Most of the stuff you'd do with music is at night anyway, so the day gig doesn't tend to get in the way as much as you'd think. In fact, in our own band, we found that our day jobs made us spend our time much more wisely, and we were actually more productive. (We released 365 songs in one year from thesongoftheday.com, all while having day gigs. Our nights were spent in the studio.) We found that others that we knew that quit their day gigs in order to "dedicate themselves" just organized their lives around meals, and still did their work at night.
You can continue reading this article and full interview on my blog here: http://www.arielpublicity.com/blog and I encourage all of you to please go to my blog and leave your feedback.
THIS WEEK'S FEATURED ARTIST
A BLOG, A PODCAST, & A STATION
Featured Internet Radio Station:
New Media Pioneer: Gabor Kavocs of Electrical Language Podcast
Electrical language is a weekly music podcast of 4 or 5 podsafe songs by independent artists from around the world. The music ranges from acoustic to electronica to catchy pop to good old indie rock. It is hosted by me, Gabor Kovacs, from Hampshire, United Kingdom.
Q: With the Electrical Language Podcast in operation since December of 2005, how have you kept your content fresh for so long?
A: The basic format has been the same for about 2 years: I usually play 5 songs, of which 2 are by the same artist. Sometimes it's hard, and there are times that I have felt that it's perhaps getting stale.
What really keeps the content fresh, what re-invigorates me, is finding some great new music. Periodically I find something, or have a song sent to me, that is just so good. I get the same feeling I had as an 18 year old in 1977, going to loads of gigs by struggling young bands. It really is all about the music.
And the icing on the cake is when I get e-mails. Not so long ago a listener from New York e-mailed to say he'd been listening almost since I started electrical language, and listed about a dozen albums by artists from all over the world that he'd bought as a result of my play. That list included one band I'd never heard of, so I checked them out and got to play their songs as a result. And earlier this month an artist from British Columbia told me he'd made a sale to an electrical language listener in Hungary. Things like that give me a real buzz, and help keep me excited.
Q: Since that time, what changes in content laws, broadcasting rights, etc. have effected you most?
A: I have always taken great care only to play podsafe music. I know of podcasters who have been forced to take an episode off the server and remove a song. I can do without the hassle!
What I have noticed in the course of the last couple of years has been an increasing use by record companies of podcasting as a means of marketing artists, new and established. There are definitely people out there who use podcasters as part of a viral marketing strategy. I've even been asked to play a song by Duran Duran! I avoid playing artists who already have an established name. There are so many people out there with so much talent, and music is a cut-throat competitive business, and so I see the mission of my podcast (I'd never thought of it as having a mission before!) as being to help promote bands and artists who are trying to establish themselves.
Q: How has the show evolved since its inception?
A: I've noticed that my own musical tastes have evolved, no doubt about that. I think the answer to this question is that I have grown with the show. I still don't like heavy metal, though!
Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel podcasts have the same power?
A: Yes, I can understand that if you take the view that word-of-mouth is a major part of using the internet to spread the word. I play music that I like, and every week I send out what amounts to a tape of songs I like, saying "Hey, you should check these guys out". The funny thing is I have no idea who about 90% of my listeners are, but I suppose those who stick with me do so because their tastes and mine are similar. So my podcast is a kind of audio blog, listened to by people who want to hear the kind of music I play, which could be seen as a start. MySpace does seem to be something of a blunt instrument in comparison. I suspect that to use it well as a sales tool, you need to do more than send out friend requests and post bulletins.
Q: What's coming up in the future for the Electrical Language Podcast?
A: I am trying to get more listener and artist involvement in electrical language. Every week the show opens with an ident by a listener or an artist. Sometimes I ask a band or to record a couple of minutes of audio to link two of their songs. I'm still working that idea through. I suspect I ought to take the plunge and try Skype interviews!
Ariel Hyatt founded Ariel Publicity & Cyber PR 12 years ago and her firm has worked with over 1,000 musicians and bands of all genres. The Ariel Publicity mission states that all artists deserve to be heard and there is a place for artists of every level to receive exposure. Ariel Hyatt has managed to place tens of thousands of artists in countless outlets from national magazines and TV to the most grassroots online fanzines. Her company is now 100% digital and helps artists increase their online exposure. She is also the co-founder of Bandletter.com, a company that creates newsletters for musicians.
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marketing, promotion and PR tips for navigating the new music business.
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