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Ariel Newsletter #72

posted Dec 10, 2008, 9:40 AM by Vu Nguyen
From Ariel

December 10 , 2008

Newsletter #72

Hello from Ariel!

In This Week's Issue:

  1. Premiere: Sound Advice TV
  2. Where's Ariel?
  3. *New* Sound Advice Ezine - Derek Sivers' 7 Critical Marketing Basics
  4. Cyber PR Holiday Drive Musician Participants
  5. Cyber PR Holiday Drive Social Media Partners
  6. New Media Pioneer: Bond of Bonds Big Leather Couch Blog

Premiere: Sound Advice TV

Cyber PR is now VLOGGING!

To view the premiere Webisode of Sound Advice TV with Derek Sivers click HERE:

This vodcast is just one of 16 installments featuring Derek Sivers. New episodes premiere every Wednesday. Subscribe to our YouTube Channel so you do not miss a single episode!

Don't want to wait 16 weeks to get all of Derek and Ariel's knowledge BUY THE WHOLE DVD:

Where's Ariel?

Home in NYC for the Holidays :)

After a lot of traveling this year I will be home catching up on cooking, nesting and family time. I already have tickets to see the Rockettes kick their impossibly long legs at Radio City Music Hall, I will ice skate in Rockefeller Center, and I'm going to catch all of the beautiful windows on Fifth Avenue, cause that's what living in New York is all about!

Sound Advice Ezine - Derek Sivers' 7 Golden Rules Of Marketing

Derek Sivers is a dear friend of mine and has long been a beacon of light for most of us in the music industry. To celebrate the launch of my new Sound Advice Video Series Featuring Derek as my premiere guest, I wanted to share some of his marketing basics. These are highlights from a talk he gave at Bob Baker's Indie Buzz Bootcamp.

I constantly return to the lessons that Derek teaches. I have heard him speak many times and I always walk away feeling inspired. I am delighted that he is my first guest on Sound Advice TV.

Derek Sivers' 7 Golden Rules Of Marketing

Here are 7 wonderful lessons, which are great to revisit no matter how strong your marketing muscles are.

But before I dive in I want to start with how Derek got his own music career off of the ground. This speaks volumes about how he achieved his CD Baby success later in his career. There is a huge marketing lesson in this story...

You can continue reading this article on my blog here:

I encourage all of you to please go to my blog and leave your feedback.

Cyber PR Holiday Drive Musician Participants

As our way of celebrating the holiday season, we want to work with musicians to raise money for musicians in need, and contribute to the future of creativity and music! We are thrilled to announce our First Annual CYBER PR 2008 Holiday Fundraiser

Here are our Holiday Fundraiser musician participants and the chairties they are raising money for!

You can download music and find out more about the participants here:

O Holy Night - Jana Mashonee
Jana Mashonee - Grammy Nominee
Charity: Jana's Kids
Jana's Kids is a 501(c)3 organization that helps Native American youth achieve their dreams through it's programs and scholarships.

What Do You Want for Christmas - 308 Boyz
308 Boyz
: NOAHH - New Orleans Area Habitat for Humanity
The Musicians' Village is providing local musicians and other qualifiying partner families the opportunity to own a home in a thriving community of committed individuals and families.

Brett Ryan Stewart/ Wide Eyed Sleeper
: Musicians on Call
Musicians On Call uses music to promote and complement the healing process for patients, families and caregivers. Musicians On Call, a nonprofit organization formed in 1999, brings live and recorded music to the bedsides of patients in healthcare facilities. Musicians On Call uses music to promote and complement the healing process for patients, families and caregivers.

Christmas Morning - Tom St. Louis
Tom St. Louis
: Sleeping Children Around the World
Sleeping Children Around the World (SCAW) donations provide bedkits to children of any race and/or religion who will benefit the most; typically being located in underdeveloped and developing countries.

Peace to the World - Andrew Hand
Andrew Hand
: World Hunger Year & Musicians on Call
WHY is a leading advocate for innovative, community-based solutions to hunger and poverty. WHY challenges society to confront these problems by advancing models that create self-reliance, economic justice, and equal access to nutritious and affordable food.

Cyber PR Holiday Drive Social Media Partners

We want to send a BIG thank you to all of our new media friends who helped us get the word out about our Cyber PR Holiday Fundraiser

Lou Plaia of Reverb Nation was able to place our Holiday Drive on every page of!

Thank you to Jason Tippitt with Pod Across America and The Mental Nomad Podcast

Thank you to Bond of Bonds Big Leather Couch blog

Thank you to Allen Sale of Astral Audio Productions

Thank you to Rod G of Blockhead Radio

If you featured the Cyber PR Holiday Drive on your site please let us know at

New Media Pioneer: Bond of Bonds Big Leather Couch Blog

Just an old soul who decided he needed a place to express himself and stumbled into blogging.

Q: How long have you been blogging?

A: I began back in 1972 on the campus of RIT in Rochester, NY. I then went on air at the local FM station for a time. I have also worked with a company that distributes content to stations around the country who need to fill air time. Recently, my music disbursement is mainly through my blog "Bonds Big Leather Couch" (, where I review new artists, new CD's and also put together history's of artists and bands. I am also affiliated with BlogTalk Radio, where I am part of the team of hosts for "Doctor Blogstein's Radio Happy Hour". We have had many new artists on the air for interviews and are always looking for new talent to feature. I am also in the middle of trying to get airtime on the local community radio station here in Memphis.

Q: In your opinion, what does a good song need to consist of?

A: For me, a good song contains real musicians playing real instruments. I tend to lean toward rock, but enjoy all genres. When listening to a new CD, I am listening to the interplay between the rhythm section and the lead instruments as well as the depth of the music itself. A great song does not have to be complicated in it's arrangement. Some of the great songs of our time are simple 2/4 - two chord songs. Lyrics are also important. I am looking for the story...the guts to what the composer was trying to get at. Of course, it is not always a straight line to their meaning, but that is part of the fun.

Q: What is your favorite band or favorite genre of music and why?

A: Favorite band has to be the Allman Brothers. They opened the door to so many other bands from the south including Skynyrd, Charlie Daniels, Marshall Tucker etc...I am partial to the Southern Rock genre, but also have a deep love for the San Fransisco sounds of the 60's and the Delta Blues artists of early last century including Sonny Terry, Howlin' Wolf, Pinetop Perkins...and I could go on for 3 pages!

Q: What changes in content laws, broadcasting rights, etc. have effected you most?

A: Not sure I have been effected by the new law changes, as I honor the artist's rights to own their music. I tend to shy away from music that uses graphic language or that promotes violence, so i don't have to worry about content, though that really is not a new concern.

In the 70's Janis had many live songs where she would drop the F-bomb and we tended to not worry about it for a one time shout.

I do believe the record companies have gone to the extreme with the rash of court cases against individuals over peer-to-peer sharing. The rash of artists taking control of their own music through self-recording, or making individual distribution deals and by sharing their music on sites like MySpace and Facebook or on their own individual web sites is bringing the power back to the artist and stripping the record companies from owning everything.

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel blogs have that power?

A: As a blogger, I want to agree with that statement. I am not a user of the MySpace area, though i have visited the sites of artists I have been introduced to and want to find more about.

I can speak from experience that a number of the new artisits or albums I have reviewed have generated a response from my readers and they went out and purchased product.


Ariel Hyatt founded Ariel Publicity & Cyber PR 12 years ago and her firm has worked with over 1,000 musicians and bands of all genres. The Ariel Publicity mission states that all artists deserve to be heard and there is a place for artists of every level to receive exposure. Ariel Hyatt has managed to place tens of thousands of artists in countless outlets from national magazines and TV to the most grassroots online fanzines. Her company is now 100% digital and helps artists increase their online exposure. She is also the co-founder of, a company that creates newsletters for musicians.

Ariel Publicity's SoundAdvice is a free bi-monthly e-zine for musicians & entrepreneurs who want marketing, promotion and PR tips for navigating the new music business. Sign Up here:


Ariel Publicity & Cyber PR
389 12th Street
Brooklyn, NY 11215