From Ariel January 7, 2009 Newsletter #74 Hello from Ariel! In This Week's Issue:
Cyber PR Changes and Improvements for '09 Cyber PR is back! Our holidays were fabulous and we are happy to be back in the office and ready to make this a GREAT 2009! With this new year we want to make Cyber PR the best experience it can be! So we want to hear from you! Each week we try to pump out new music content for your site in an easy way for you to obtain it. TELL US What can we add? What may be bugging you in the Cyber PR system? What do you feel is in place that doesn’t need to be? Please send any thought or feedback on how we can create an efficient and seamless Cyber PR system for you. All of your feedback should be sent to contact@arielpublicity.com. Where's Ariel? January 25, 2009 - Phoenix, AZ New Media For Musicians Seminar: How To Use Video, Lifecasting & Social Media to Make More Money From Your Music Ariel Hyatt & Jodi Gnat will present a 4 hour seminar detailing how to use social media to get ahead in the music business. Venue: TBA Sound Advice Ezine: Acknowledge Your Notable Accomplishments of 2008 During times like this when the television and the newspapers seem to be chock full of only doom and gloom, it is an appropriate exercise and it is simple. Here it is: Write down at least 20 notable accomplishments that you have achieved over the past twelve months. They don't all have to be music-related, of course. Some of them can be things that are happening in your family, or at work, if your work is not being a full-time musician. Some examples are:
You get the idea... When you have written them all, take a look at them, fold them up, and carry them around with you in your wallet. The next time you're faced with the doom and gloom, read them to yourself and acknowledge what you've done. Bonus round, write down your lifetime accomplishments on the other side of the paper. Happy holidays and may you have a healthy and successful 2009! -Ariel THIS WEEK'S FEATURED ARTIST
Movin Melvin Brown
Chrissy Coughlin
Featured Artist Video:
THIS WEEK'S FEATURED RESOURCES: A BLOG, A PODCAST, & A STATION This week we wanted to feature and send a BIG thank you to those social media makers who participated in our Holiday Fundraiser and featured our Holiday Fundraiser artist music.
Featured Blog:
Featured Podcast:
Featured Internet Radio Station:
New Media Pioneer: Andrea Zuniga of Geek is Chic Podcast A podcast where technology is fashionable and practical! Q: How long have you been broadcasting? A: I am very excited to be fast approaching the one year anniversary of my Podcast! The first Episode of Geek Is Chic was released January 31, 2008. I recently just launched a new podcast called Daily Quote Podcast. That one has been in production for almost a month. Q: In your opinion, what does a good song need to consist of? A: A good song for me captures your attention with a good beat, but is forever engraved into you with lyrics that connect and move you. Q: What is your favorite band or favorite genre of music and why?
A: Although it may sound cliche, I have an incredibly eclectic tastes
in music. My iPhone is proof of just that. You can find reggaeton and
hip hop, jazz and soul, and really, everything in between. I genuinely
feel that there is both good and bad every genre. The important thing
is being open minded enough to connect with an amazing song. So I
really don't like to say I have a favorite genre. I love good music,
wherever I can find it!
Q: What changes in content laws, broadcasting rights, etc. have effected you most? A: I think the fact that mainstream artists and the record industry are so protective of the use of their content has for me been a blessing in disguise. I have fallen in love with Podsafe artists. Thanks to fellow podcasters and Ariel Publicity I have discovered some of my favorite new music. The best part is that I can feel free to share with my listeners. Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel podcasts have that power?
A: I wholeheartedly believe that Podcasts have an incredible power in
generating album sales. It has been my personal experience that since
I've been signing off with music at the end of every show, I ALWAYS get
a couple dozen inquiries about the artists I played. I think the reason
why it works is quite simple. Since the song recommendation is coming
from a trusted source, listeners don't feel they're being pitched at.
That trust your audience has in you not only makes them take the
reccomendation to heart, but since already have a a built in rapport,
they feel comfortable enough to ask you where to purchase the music, or
find out more about the bands or artist. ABOUT US Ariel Hyatt founded Ariel Publicity & Cyber PR 12 years ago and her firm has worked with over 1,000 musicians and bands of all genres. The Ariel Publicity mission states that all artists deserve to be heard and there is a place for artists of every level to receive exposure. Ariel Hyatt has managed to place tens of thousands of artists in countless outlets from national magazines and TV to the most grassroots online fanzines. Her company is now 100% digital and helps artists increase their online exposure. She is also the co-founder of Bandletter.com, a company that creates newsletters for musicians. Ariel Publicity's SoundAdvice
is a free bi-monthly e-zine for musicians & entrepreneurs who want
marketing, promotion and PR tips for navigating the new music business.
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