February 18, 2009
Hello from Ariel!
In This Week's Issue:
February 18 - New York, NY
The Recording Academy New York City Chapter Presents A GRAMMY Professional Development Event Double Header:
CUSTOM ONLINE MARKETING AND CYBER PR & MARKETING IN TODAY'S WORLD
Ariel will be speaking on the Cyber PR and Marketing panel! Learn how to develop your own custom online marketing campaign. Admission is free for Recording Academy Members. Non Member fees are $25 or free upon joining the Academy prior to the event.
6:30 - 8:30 PM
THIS WEEK'S FEATURED ARTIST
The Featured Artist: Jim Allchin, Seattle, WA
F. Scott Fitzgerald famously wrote, "There are no second acts in American lives." Had he met Jim Allchin, he might have re-thought the statement. The Seattle-based musician has lived a self-made life, and no matter what the vocation, he has tackled everything with an unyielding passion. His debut CD, Enigma, is a testament to the power of his persistence and to his undimmed love of music, a love that shines through on every song.
Jim is available for interviews! Here is how you can interview him:
1. VIA EMAIL - Login - Select the band you want to interview and press the "interview this artist" link on the left hand side and you can choose questions from an extensive list or you can make up your own.
2. VIA PHONE - Login - Select the band you want to interview - "Setup a Phone Interview" link on the left hand side.
THIS WEEK'S FEATURED VIDEO
"Remix Me Away" by 46bliss
The electronic pop band 46bliss, known for their song "The Way You Are" featured on the show Veronica Mars and CSI-NY, and "In A Long Time", one of the most played songs in podcasting, are releasing a 2-CD set of 46bliss tracks reworked by remixers from 6 countries. The 46bliss campaign in support of the CDs is called "20 remixes in 20 weeks", during which they will release a remix a week to the public via PodsSafe Music Network, Myspace, Facebook etc.
THIS WEEK'S FEATURED RESOURCES: A BLOG, A PODCAST, & A STATION
SoulShaker is the love child of Sydney DJs Peter Glass and Robin Knight. Friends for many years, and occasionally sharing the same stage, they had both been long time collectors of sounds that (for the sake of using a label) could be called "music with soul". You will find blogs here about an eclectic group of artists in every genre including 70's & 80's funk, disco, hip-hop, house, jazz-funk, soul & boogie.
Bear Crawling is a 2 hour long weekly podcast/live broadcast that tackles all the issues of the day with a whole new spin on the world. They have a few sayings on the show, but the best one is 'You never know what you are going to get from Bear Crawling - and that's a good thing.'
Featured Internet Radio
Rockstop 101 is POP & MODERN ROCK INTERNET RADIO based in San Jose ON LIVE 365.
New Media Pioneer: Joel Gaines of the Joel Gaines Show and Internet Radio Magazine
Internet Radio Magazine reports on trends happening online in the Internet Radio space. They feature an artist every week.
Q: How long have you been broadcasting/blogging?
A: I was a political blogger for 8 years before I became a broadcaster. We've been broadcasting The Joel Gaines Show for just over a year. Because of our experience with Ariel Publicity and the artists we've interacted with, we have decided to revitalize Internet Radio Magazine dot com as a more music-based property.
Q: In your opinion, what does a good song need to consist of?
A: For me to gravitate to a specific song, I have to feel it. I'm not saying I have to be able to relate to the song topic, but I do have to feel like it's not contrived. Artists who are investing more than time into a track tend to come across more passionately. That's what I look for.
Q: What is your favorite band or favorite genre of music and why?
A: I have to admit my favorite genre is 70's funk and my favorite band is Journey. Having travelled to nearly 30 countries, I have picked up an appreciation for just about everything. Shuffling my music player might find Hazel O'Connor, Crossfade, G Tom Mac, and George Straight played one after the other.
Q: What changes in content laws, broadcasting rights, etc. have affected you most?
A: I have broadcast under a station license and as an individual internet broadcaster. Trying to stay in license compliance and keeping your music fresh can be price prohibitive for the little guys. I really enjoy the podsafe offering from the fantastic artists Ariel Publicity promotes.
Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel that that is a true statement?
A: I think it is true. A blogger has more specific opportunities to attract traffic and it is easier to be a big fish in a niche pond. On Myspace, no matter what you are trying to promote, you are faced with being just another fish in the ocean. I've seen social media work for people when they use it as a means to bring traffic to their blog, but it needs to be looked at more as just another tool in the kit.
Ariel Hyatt is the founder of Ariel Publicity & Cyber PR, a digital public relations firm that connects clients to the new media including blogs, podcasts, Internet radio stations and social networking sites. Over the past 13 years she has represented over 1,435 musicians and bands.
Educating musicians is her passion and several times a year, she leads workshops teaching her strategy of combining social networking with Internet marketing to help clients grow larger fanbases and earn more money.
Her first book Music Success in Nine Weeks was released in June 2008. "Sound Advice," her bi-weekly ezine and Internet TV series currently reaches an audience of over 10,000 music professionals. She is a contributing blogger for Music Think Tank, and Know The Music Biz
Ariel Publicity's SoundAdvice is a free bi-monthly e-zine for musicians & entrepreneurs who want marketing, promotion and PR tips for navigating the new music business.
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Ariel Publicity & Cyber PR