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Ariel Newsletter #88

posted Apr 15, 2009, 12:30 PM by Vu Nguyen
From Ariel

April 15, 2009

Newsletter #88

Hello from Ariel!

In This Week's Issue:

  5. New Media Pioneer: Mark Boudreau of the Rock and Roll Report

Where's Ariel?

I am back in New York for only one week and enjoying the spring! I’m off to LA for ASCAPs I Create Music and I will be speaking on the Social Media panel on Saturday April 25th.  After that I’ll be attending Muse Expo which I understand is a fantastic conference.  I am looking forward to both.


Telling on Trixie – Queens, NY
Genre: Pop, Rock, Powerpop

Why you should pay attention: They will be performing for “ Relay for Life”

For New York City-based rock band TELLING ON TRIXIE, their performance for a second year at New York University's "Relay For Life", benefiting The American Cancer Society means the chance to continue a very personal fight. Taking place on Saturday, April 18, 2009 at Jerome S. Coles Sports & Recreation Center (181 Mercer Street, New York, NY 10012-5499) on NYC's Greenwich Village campus, "Relay For Life" raises money for funding cancer research, early detection, and prevention.

Telling on Trixie knew they had found their charitable partnership, and next time, they'd return with a song about togetherness and survival, especially tailored for the Relay's Luminaria March."The Deepest Dive," from Telling on Trixie's new album Ugly, Broke & Sober, is that song. Through the month of April, the band will power their fundraising drive through a matching download program.

The band will donate $1.00 for every download of "The Deepest Dive" from any of its online distributors offering the song (iTunes, Amazon, and many others). "In this song, we vow to our loved ones that we will survive any struggle together," explains Derek. "As the chorus promises, 'If you stay, I stay. We will survive, together, the deepest dive'." Purchase links to the song are found on the band's myspace page at, or at

For those who want to donate more, they may do so at:


"To The Ends of the Earth (Live)" by Simavi
Genre: Pop, Adult Contemporary

Classic swagger is reborn – introducing Simavi and his debut album, Memories Of You.

Simavi was born in Istanbul, Turkey on August 22nd. He lived there until the age of five, when he moved with his family to London. He then moved again to New York City at the age of twelve. Growing up, his parents were lovers of music. His father loved Johnny Mathis, and his mother played pop music in the house. Listening to albums with his parents developed an early love and ear for music.


Featured Blog:
Voices To Hear

The best music you've never heard!



Featured Podcast:
The Sunday Talk

A weekly roundtable discussion on the latest in Australian media, politics, technology, and food & health. Hosted by Matthew Kopelke, along with regular guests David Hutchison & Witold Tietze.


Featured Internet Radio:
Outsight Radio Hours

The Outsight Radio Hours is an eclectic Internet and college radio program. Outsight Radio Hours gives listeners a chance to hear new and known music in the stimulating freeform format..

New Media Pioneer: Mark Boudreau of the Rock and Roll Report

"Playing indie and unsigned rock and roll that is sadly neglected by commercial rock radio". Come check us out on MySpace at

Q:  How long have you been broadcasting/blogging?

A: I have been blogging on The Rock and Roll Report since 2003 and podcasting with the Rock and Roll Report Podcast since November 2007. The blog has now evolved to include over 20 people from around the world who are passionate about rock and roll and want to spread the word to as many people as possible. In addition to the blog and podcast I host a monthly radio show on CKUT 90.3 FM in Montreal and we will soon be kicking off Rock and Roll Report TV in the next few weeks.

Q:  In your opinion, what does a good song need to consist of?

A: To me a great song has to have energy and has to induce me to turn up the volume knob as it is playing along. Great rock and roll has the undeniable effect of causing you to drum on your steering wheel while driving, air drum at concerts and pretend you are Jimmy Page in your living room while the music blasts out at ear splitting intensity on the home stereo.

I am also a sucker for a melodic hook and harmonizing vocals. At the end of the day, what I want most out of a song is to have it make me smile. Fortunately there is still tons of rock and roll that does that for me!.

Q: What is your favorite band or favorite genre of music and why?

A: I don’t really have any one favourite band anymore but I would have to say that the band that pretty much hooked me into rock and roll at an early age was the Rolling Stones. They have all the ingredients that make rock and roll so much fun and they really touch all the cornerstones from straight up boogie woogie rock and roll to soft lilting ballads to punkish blasts of fury to sneering sexual tinged sonic onslaughts. They were the first band that I didn’t have to think about. I just “got them” from my first listen. Then I heard the Ramones and all bets were off! Since then I have pretty much enjoyed everything from hard rock to punk to power pop to heavy metal and everything in between. It is why I refer to the Rock and Roll Report as a ‘niche-free” zone!

Q: What changes in content laws, broadcasting rights, etc. have effected you most?

A: Since I always ask for permission from the artists to play their music on the show and since I only play bands and artists that are either unsigned or on independent record labels I can’t say that content laws have affected me too much. I have only been turned down twice for permission to play a song on the Rock and Roll Report Podcast and both times by a label even though the artists were all for it. I have been looking into starting a streaming radio station but the current complexities of webcasting royalty rates are making me take a wait and see attitude before I make any commitments there.

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel that that is a true statement?

A: That’s not surprising as MySpace is so huge and everybody is automating their comments, etc that it is becoming difficult to sort through all the bands on the site. The thing that is great about bloggers and podcasters and the point I always make to labels hesitant about getting involved is this. Would you not prefer to have a blogger or podcaster who is obviously enthusiastic about a band play a track from them on their podcast or write about them on a blog to be listened to or read by possibly thousands of music fans who

(a) trust that blogger/podcaster’s opinion and

(b) want to hear new music and support great music? I think the answer is an unqualified yes!
Podcasts and blogs in my opinion work together with musicians unlike mainstream media in that we actively promote music because we are passionate about it. On the Rock and Roll Report we always make sure that we link back to a band’s website or MySpace page and try to include links to Amazon, iTunes or CD Baby where available so that music fans can buy the music of the artists we feature.

I liken the Rock and Roll Report to an entree. We offer you a taste of all this amazing music and you can then decide if you like it or not. If you like it we offer you an easy way to buy the music and support the bands and we are not shy in emphasizing that fact! The nice thing about all of this is that the bands get real feedback and support in either people buying their music and merch or going to their shows and the fans get to discover amazing new music and aren’t force fed the same 50 songs every day like on on the radio. It’s a win-win situation for all involved.
While there are tons of great automated music discovery services out there, I still believe that what people enjoy most and what traditional radio has lost is having somebody you trust turning you on to great music with honesty and passion. And while there is a saying that “content is king” I tend to believe that “context is king.” A good podcaster or music blogger can not only introduce you to great music but can put that introduction into a context that is both entertaining and informative and that is why this is all so much fun and so powerful for record labels and musicians that want to get their music listened to instead of “consumed.” Really when you think about it, because the cost of entry is so low in starting a blog or podcast, it brings power back to the people and allows passionate music fans to simply spread the word to other passionate music fans about great music they think they might like. And that’s why it is so effective.


Ariel Hyatt is the founder of Ariel Publicity & Cyber PR, a digital public relations firm that connects clients to the new media including blogs, podcasts, Internet radio stations and social networking sites. Over the past 13 years she has represented over 1,435 musicians and bands.

Educating musicians is her passion and several times a year, she leads workshops teaching her strategy of combining social networking with Internet marketing to help clients grow larger fanbases and earn more money.

Her first book Music Success in Nine Weeks was released in June 2008. "Sound Advice," her bi-weekly ezine and Internet TV series currently reaches an audience of over 10,000 music professionals. She is a contributing blogger for Music Think Tank, and Know The Music Biz.

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