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Ariel Newsletter #89

posted Apr 22, 2009, 10:53 AM by Vu Nguyen
From Ariel

April 22, 2009

Newsletter #89

Hello from Ariel!

In This Week's Issue:

  1. Series 2 of Sound Advice TV Making April is posted!
  6. New Media Pioneer: Eric Scaresbrook of Erk FM & Erk Pod

Series 2 of Sound Advice TV Making April is posted!

Our Sound Advice video series is a weekly TV show that is packed with marketing and PR tips for navigating the new music business.

Our first series was with Derek Sivers the founder of CD Baby as the featured guest. Series 2 features the band Making April who was able to sell 1000 songs on Itunes a day. Subscribe to our youtube channel to get the weekly updates of each episode with Making April!

Where's Ariel?

I’m off to LA for ASCAPs I Create Music and I will be speaking on the Social Media panel on Saturday April 25th.  After that I’ll be attending Muse Expo which I understand is a fantastic conference.  I am looking forward to both.


Shawn Farley – Seattle, WA
Genre: Pop, Rock, Math Rock

Quirky rock and pop that gleefully stomps across stylistic and genre lines, resulting in a dizzying goulash of the grotesque and the sublime.

Why you should pay attention: Shawn Farley has spent over twenty years carefully crafting his intricate and detailed "quirk rock" creations in bands hailing from Washington, D.C. to Seattle - and now, with his new project "5240", he's throwing everything he has learned over the years out the window, and starting fresh. No cow is sacred, no genre is spared, even the album format is ignored - 52 new songs, one per week, for the whole of 2009, available to all for free online.


"The Optimist" by Stan Harrison
Genre: Pop, Jazz, World, Electronica, Classical

Stan Harrison has recorded and toured with some of the most outstanding people in the music business, including David Bowie, Radiohead, Stevie Ray Vaughan, Serge Gainsbourg, Duran Duran, Talking Heads and many others. Now, he is stepping out as a solo artist with a CD containing 10 of his original instrumental and vocal compostions, accompanied by artists such as Philip Bailey and Phoebe Snow.


Featured Blog:
nside the Circle

Inside the Circle aims to not only bring quality news from the world of Zune, Microsoft and Music, but to foster and grow a community of Zune users and music lovers. Through a variety of channels -- including Zune Social and other MVP Sites, Inside the Circle hopes to engage readers in productive communication and discussion of various topics and ideas related to Zune, Microsoft and Music. 

Featured Podcast:
Music for Midnight

The sultry vocals and blissful beats of Downtempo Electronica. Darkly cinematic ambient soundscapes. The smoky urban sound of NuJazz. The melancholy lyrics of alt-country singer-songwriters. The crystalline precision of modern-classical. Discover a sophisticated blend of podsafe music. Indie music -- perfect for late-night listening.

Featured Internet Radio:
Radio Clandestino

Radio Clandestino is the alternative to the alternative and clear channels , playing artists Manu Chao, Mano Negra,The Church, Pink Floyd, Eliades Ocho, Deadbolt, Steve Kilbey, Revolting Cocks,Sky Cries Mary.

New Media Pioneer: Eric Scaresbrook of Erk FM & Erk Pod

Weekly music podcast called "Erk FM" is dedicated to music and features about an hour's worth of music per episode. It is produced in Sydney, Australia. It features a wide range of music from across the world. Erk FM is a proud member of the Association of Music Podcasting Erk also hosts a talk podcast called Erk Pod which is weekly as well. 

Follow the podcast feeds on Twitter:

Q:  How long have you been broadcasting/blogging?

A:  I've been podcasting since May 2007. I've grown over the time adding a co-host to my original show, doing live shows and now I do 4 podcasts. I have a talk podcast (Erk Pod), music podcast (Erk FM), outdoor/mobile podcast (Echo Romeo Kilo) and Erk's Blast From The Past (family/personal history). I've combined all 4 podcasts into a single site and feed (Channel Erk) as well as each site/feed. I even have my mum involved as a host on a new show as well!

Q:  In your opinion, what does a good song need to consist of?

A: A song for me has to be catchy. Usually the more guitar featured, the better! Maybe not to earworm level but if it is an earworm, it must be catchy!

Q: What is your favorite band or favorite genre of music and why?

A: I love rock, the more guitars the better.  However since I've been doing Erk FM, I've been listening to a wider range of music more often and have tried to mix it up for the Erk FM audience.

Q: What changes in content laws, broadcasting rights, etc. have effected you most?

A: As a podcaster approaching 2 years in the space, I understand what my limitations are. I know that I won't be able to play Top 40 artists of today or yesterday. However people who aren't in the space or are dedicated music podcast listeners probably assume that we can play those mainstream artists.

The artists I have played are very talented and need to be heard. I might not be able to hear them on my local radio station or buy them in my local store but thanks to music podcasters, they can be heard around the world.

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel that that is a true statement?

A: I know there is a lot of music on Myspace but myself and others have found the Myspace experience very frustrating. I'd rather find my music to play on a podcast with a company like Ariel Publicity/Cyber PR rather than Myspace. I hate referring people to Myspace as a band's only web presence.


Ariel Hyatt is the founder of Ariel Publicity & Cyber PR, a digital public relations firm that connects clients to the new media including blogs, podcasts, Internet radio stations and social networking sites. Over the past 13 years she has represented over 1,435 musicians and bands.

Educating musicians is her passion and several times a year, she leads workshops teaching her strategy of combining social networking with Internet marketing to help clients grow larger fanbases and earn more money.

Her first book Music Success in Nine Weeks was released in June 2008. "Sound Advice," her bi-weekly ezine and Internet TV series currently reaches an audience of over 10,000 music professionals. She is a contributing blogger for Music Think Tank, and Know The Music Biz.

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Ariel Publicity & Cyber PR
389 12th Street
Brooklyn, NY 11215