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Ariel Newsletter #96

posted Jun 10, 2009, 12:28 PM by Vu Nguyen

June 10, 2009

Newsletter #96

Hello from Ariel!

In This Week's Issue:

  1. Prize Packages now Available!
  2. Ariel Live on the Radio
  6. New Media Pioneer: Anjibee of The Chillcast Podcast

Prize Packages now Available!

We now have several bands that are offering prize packages for contest giveaways for your site!

To request a prize package by a specific artist that has one available to be sent to you follow the instructions below:

1. Log in to your Cyber PR Profile.
2. Go to the specific artist page that you are interested in doing a contest giveaway with. Click press kit
3. On the left hand side there will be a link to where you can request a prize package to be sent to you.

Please note your mailing address must be in place first before we can send out any CD’s or prize packages.

If you don’t have your login information you can send an email over to

Where’s Ariel?

Live on the Radio - Ivory Tower Radio Program
Friday June 12, 2009 – Noon- 1 PM EST

Tomorrow I will be the featured guest on Larry Sharpe’s radio show The Ivory Tower. Larry is the networking and sales guru who is featured in my book Music Success in Nine Weeks and I am delighted to be his guest on his live radio show/podcast. Please dial in and join the conversation:

Tune in or download the show here:

Dial in and join the conversation: 1-877-480-4120


The Divorcees
Genre: Country, Southern Rock, Outlaw

A group of musical outlaws, this band of brothers (Alex Madsen, Danny Roy, Jason Nicholson, Denis Arsenault, Brock Gallant) have been blazing a trail across Canada since 2006. Eastern Canada is not stereotypically known for its country music, but is home to many traditional Acadian, Celtic and Bluegrass artists. While the underground scene has spawned many punk, rock and metal acts, sitting somewhere in the middle between the old and the new is The Divorcees.

Why you should pay attention: The Divorcees was our winning band of our Twitter Pitch Contest! Check out their winning pitch: “Country/Hardcore Honky Tonk - Willie, Waylon and Cash doing shots with ACDC.”


"Alumni & Faculty" by National Guitar Workshop
Rock, Jazz, Metal, Blues, Country, Acoustic, Bass, Music Technology

The National Guitar Workshop is dedicated to bringing the most comprehensive music education program to guitarists, bassists, keyboardists, drummers and vocalists across the country. Students of all ages immerse themselves in weeklong programs tailored to their personal musical interests. We offer a supportive learning environment and a world-class curriculum.


Featured Blog:

Visitronix is a blog and a podcast featuring music and madness with host Kiko Lombardi.


Featured Podcast:
Midnight Horror Show

Join Danny, Lucas, Dr. Dark and Fray as they tackle the horror world with news, reviews, and other crazy segments covering music, movies, games, and books within the genre.

Featured Internet Radio:
Audio Independents

Fireline Music and Audio Independents Radio is dedicated to the promotion of INDEPENDENT musicians and their work.

New Media Pioneer: Anjibee of The Chillcast Podcast

To check out what’s playing on the Chillcast go to 

Q: How did the Chillcast get its start?

A: I guess you could say The Chillcast got its start with college radio DJ’ing. After 3 years of doing various shows and working in management at a college radio station, I was pretty well hooked. Then I discovered Internet radio, and started creating both live and prerecorded Internet radio content - including interviews with indie bands like Hungry Lucy and Sunburn in Cyprus. Eventually podcasts were invented, and I put 2 and 2 together.

Podcasting was better than radio because listeners could tune in whenever was most convenient for them - which seemed really revolutionary! My first podcast was actually Chillin’ with Lovespirals, which Ryan and I launched to help promote our 2nd album, Free & Easy. Shortly after, I started getting permissions from indie band friends to create a weekly music show podcast - because you have to understand that at this time the podsafe music movement was barely getting started! Adam Curry had just begun his Podsafe Music Network — which is actually how he and I met and became friends, when Lovespirals joined the site. Adam played us on the Daily Source Code, and then we started talking back and forth on his podcast about Creative Commons vs BMI and all those kinds of things.

To make a long story a bit shorter, I put together a few fledgling episodes of The Chillcast, hosting them on the Internet Archive site and C.C. Chapman, who was really active with PodShow at the time, pitched the show to Adam and PodShow management, and I was signed as one of the first group of podcasters to the new PodShow Podcast Network.

Q: What have you learned from operating on both sides of the broadcasting world, as a podcaster and as a musician?

A: Good question. Podcasting is a great way to communicate with your fans, to give them a sense of who you are as a person, as well as to inform them of your latest projects. You can really build a sense of brethrenship, not only with your fans, but fellow indie musicians and fellow podcasters. Podcasts are more intimate than a newsletter, less time consuming than a forum, and both more immediate and long lasting than a personal appearance. I’m surprised more bands aren’t doing podcasts, actually.

Q: With over one million downloads of the Chillcast, what is the top tip you would give aspiring podcasters in terms of building such an impressive listenership?

A: Consistency. Being consistent with the quality, content, and output of your show is really important. Listeners want to know they can rely on you to provide whatever experience it is you’re providing on a regular schedule. If done well, your show becomes a part of your subscriber’s life that they look forward to, and you don’t want to let them down!

Q: Chillin’ with the Lovespirals was one of the earliest band podcasts, what was the impetus behind such inspiration and foresight?

A: Well I mentioned this briefly in your earlier question, but the idea was to share information about the new album we were releasing, and what better way to promote an album than with the music itself? We had shared audio interviews we’d done with radio stations in mp3 format on music sites for years, so I knew people liked to listen to us talk about our music and band experiences. We have all the recording gear here at our disposal, so it just seemed logical to produce our own audio content and make it available via our site. We had fun doing it, too. At that time, iTunes was just launching their podcast directory, so getting listed on that was a real thrill.

Q: Why should a band be PodSafe?

A: Podcasts are a very low cost promotional tool. Unlike radio, it’s very easy to break into the podcasting world. There are still relatively few bands vying for attention on podcasts. If your music is good, you’re bound to get noticed. And podcast subscribers are truly interested in music. These are the cutting edge people who have sought out an alternative form of entertainment; they’re serious. If they like something they hear on a show, they actually go out and buy it. I get email and comments all the time about buying music from my shows — in fact, I got one this week from a guy who was sad that Sun Dula Amen wasn’t on iTunes yet, because he wanted to buy it! And of course, I know for a fact that I sell my own CDs from podcasts, I see the proof from orders on the Lovespirals Webstore.


Ariel Hyatt is the founder of Ariel Publicity & Cyber PR, a digital public relations firm that connects clients to the new media including blogs, podcasts, Internet radio stations and social networking sites. Over the past 13 years she has represented over 1,435 musicians and bands.

Educating musicians is her passion and several times a year, she leads workshops teaching her strategy of combining social networking with Internet marketing to help clients grow larger fanbases and earn more money.

Her first book Music Success in Nine Weeks was released in June 2008. "Sound Advice," her bi-weekly ezine and Internet TV series currently reaches an audience of over 10,000 music professionals. She is a contributing blogger for Music Think Tank, and Know The Music Biz.

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389 12th Street
Brooklyn, NY 11215