June 10, 2009
Newsletter #96
Hello from Ariel!
In This Week's Issue:
- Prize Packages now Available!
- Ariel Live on the Radio
- THIS WEEK'S FEATURED CLIENT - The Divorcees
- THIS WEEK'S FEATURED VIDEO
- THIS WEEK'S FEATURED RESOURCES: A BLOG, A PODCAST, & A STATION
- New Media Pioneer: Anjibee of The Chillcast Podcast
Prize Packages now Available!
We now have several bands that are offering prize packages for contest giveaways for your site!
To request a prize package by a specific artist that has one available to be sent to you follow the instructions below:
1. Log in to your Cyber PR Profile.
2. Go to the specific artist page that you are interested in doing a
contest giveaway with. Click press kit
3. On the left hand side there will be a link to where you can request
a prize package to be sent to you.
Please note your mailing address must be in place first before we can send out any CD’s or prize packages.
If you don’t have your login information you can send an email over to contact@arielpublicity.com
Where’s Ariel?
Live on the Radio - Ivory Tower Radio Program
Friday June 12, 2009 – Noon- 1 PM EST
Tomorrow
I will be the featured guest on Larry Sharpe’s radio show The Ivory
Tower. Larry is the networking and sales guru who is featured in my
book Music Success in Nine Weeks and I am delighted to be his guest on
his live radio show/podcast. Please dial in and join the conversation:
Tune in or download the show here:
http://www.neo-sage.com/ivorytowerradio.php
Dial in and join the conversation: 1-877-480-4120
THIS WEEK'S FEATURED CLIENT
The Divorcees
Genre: Country, Southern Rock, Outlaw
http://arielpublicity.net/clients/2575
A
group of musical outlaws, this band of brothers (Alex Madsen, Danny
Roy, Jason Nicholson, Denis Arsenault, Brock Gallant) have been blazing
a trail across Canada since 2006. Eastern Canada is not stereotypically
known for its country music, but is home to many traditional Acadian,
Celtic and Bluegrass artists. While the underground scene has spawned
many punk, rock and metal acts, sitting somewhere in the middle between
the old and the new is The Divorcees.
Why you should pay attention:
The Divorcees was our winning band of our Twitter Pitch Contest! Check
out their winning pitch: “Country/Hardcore Honky Tonk - Willie, Waylon
and Cash doing shots with ACDC.”
THIS WEEK'S FEATURED VIDEO
"Alumni & Faculty" by National Guitar Workshop
Genre: Rock, Jazz, Metal, Blues, Country, Acoustic, Bass, Music Technology
http://www.arielpublicity.net/clients/2546
The National Guitar Workshop is dedicated to bringing the most
comprehensive music education program to guitarists, bassists,
keyboardists, drummers and vocalists across the country. Students of
all ages immerse themselves in weeklong programs tailored to their
personal musical interests. We offer a supportive learning environment
and a world-class curriculum.
http://cyberprvideo.blip.tv/#2200233
THIS WEEK'S FEATURED RESOURCES: A BLOG, A PODCAST, & A STATION
Featured Blog:
Visitronix
http://blog.visitronix.com/
Visitronix is a blog and a podcast featuring music and madness with host Kiko Lombardi.
Featured Podcast:
Midnight Horror Show
http://midnighthorrorshow.podomatic.com
Join
Danny, Lucas, Dr. Dark and Fray as they tackle the horror world with
news, reviews, and other crazy segments covering music, movies, games,
and books within the genre.
Featured Internet Radio:
Audio Independents
http://www.audioindependents.com
Fireline Music and Audio Independents Radio is dedicated to the
promotion of INDEPENDENT musicians and their work.
New Media Pioneer: Anjibee of The Chillcast Podcast
To check out what’s playing on the Chillcast go to
AnjiBee.com
Q: How did the Chillcast get its start?
A: I
guess you could say The Chillcast got its start with college radio
DJ’ing. After 3 years of doing various shows and working in management
at a college radio station, I was pretty well hooked. Then I discovered
Internet radio, and started creating both live and prerecorded Internet
radio content - including interviews with indie bands like Hungry Lucy
and Sunburn in Cyprus. Eventually podcasts were invented, and I put 2
and 2 together.
Podcasting
was better than radio because listeners could tune in whenever was most
convenient for them - which seemed really revolutionary! My first
podcast was actually Chillin’ with Lovespirals, which Ryan and I
launched to help promote our 2nd album, Free & Easy. Shortly after,
I started getting permissions from indie band friends to create a
weekly music show podcast - because you have to understand that at this
time the podsafe music movement was barely getting started! Adam Curry
had just begun his Podsafe Music Network — which is actually how he and
I met and became friends, when Lovespirals joined the site. Adam played
us on the Daily Source Code, and then we started talking back and forth
on his podcast about Creative Commons vs BMI and all those kinds of
things.
To
make a long story a bit shorter, I put together a few fledgling
episodes of The Chillcast, hosting them on the Internet Archive site
and C.C. Chapman, who was really active with PodShow at the time,
pitched the show to Adam and PodShow management, and I was signed as
one of the first group of podcasters to the new PodShow Podcast Network.
Q: What have you learned from operating on both sides of the
broadcasting world, as a podcaster and as a musician?
A: Good question. Podcasting is a great way to communicate with your
fans, to give them a sense of who you are as a person, as well as to
inform them of your latest projects. You can really build a sense of
brethrenship, not only with your fans, but fellow indie musicians and
fellow podcasters. Podcasts are more intimate than a newsletter, less
time consuming than a forum, and both more immediate and long lasting
than a personal appearance. I’m surprised more bands aren’t doing
podcasts, actually.
Q:
With over one million downloads of the Chillcast, what is the top tip
you would give aspiring podcasters in terms of building such an
impressive listenership?
A:
Consistency. Being consistent with the quality, content, and output of
your show is really important. Listeners want to know they can rely on
you to provide whatever experience it is you’re providing on a regular
schedule. If done well, your show becomes a part of your subscriber’s
life that they look forward to, and you don’t want to let them down!
Q:
Chillin’ with the Lovespirals was one of the earliest band podcasts,
what was the impetus behind such inspiration and foresight?
A: Well I mentioned this briefly in your earlier question, but the idea
was to share information about the new album we were releasing, and
what better way to promote an album than with the music itself? We had
shared audio interviews we’d done with radio stations in mp3 format on
music sites for years, so I knew people liked to listen to us talk
about our music and band experiences. We have all the recording gear
here at our disposal, so it just seemed logical to produce our own
audio content and make it available via our site. We had fun doing it,
too. At that time, iTunes was just launching their podcast directory,
so getting listed on that was a real thrill.
Q: Why should a band be PodSafe?
A:
Podcasts are a very low cost promotional tool. Unlike radio, it’s very
easy to break into the podcasting world. There are still relatively few
bands vying for attention on podcasts. If your music is good, you’re
bound to get noticed. And podcast subscribers are truly interested in
music. These are the cutting edge people who have sought out an
alternative form of entertainment; they’re serious. If they like
something they hear on a show, they actually go out and buy it. I get
email and comments all the time about buying music from my shows — in
fact, I got one this week from a guy who was sad that Sun Dula Amen
wasn’t on iTunes yet, because he wanted to buy it! And of course, I
know for a fact that I sell my own CDs from podcasts, I see the proof
from orders on the Lovespirals Webstore.
ABOUT US
Ariel
Hyatt is the founder of Ariel Publicity & Cyber PR, a digital
public relations firm that connects clients to the new media including
blogs, podcasts, Internet radio stations and social networking sites.
Over the past 13 years she has represented over 1,435 musicians and
bands.
Educating
musicians is her passion and several times a year, she leads workshops
teaching her strategy of combining social networking with Internet
marketing to help clients grow larger fanbases and earn more money.
Her
first book Music Success in Nine Weeks was released in June 2008.
"Sound Advice," her bi-weekly ezine and Internet TV series currently
reaches an audience of over 10,000 music professionals. She is a
contributing blogger for Music Think Tank, and Know The Music Biz.
Sign Up here:
http://www.arielpublicity.com
CONTACT & INFO
Ariel Publicity & Cyber PR
389 12th Street
Brooklyn, NY 11215
http://www.arielpublicity.com
http://www.bandletter.com
http://www.myspace.com/ArielPublicityNY
http://www.twitter.com/cyberpr
