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COLD WAR KIDS TO DEBUT EXPERIMENTAL MUSIC VIDEO EXCLUSIVELY ON MTVMUSIC.COM TODAY

posted May 20, 2009, 11:53 AM by Vu Nguyen
From Press Here

COLD WAR KIDS TO DEBUT EXPERIMENTAL MUSIC VIDEO EXCLUSIVELY ON MTVMUSIC.COM TODAY

Sam Jones-directed “I’ve Seen Enough” Offers Seemingly Endless Interactivity

New York, NY May 20, 2009 – MTVMusic.com is the exclusive home for the debut of the Cold War Kids’ hyper-interactive new video, “I’ve Seen Enough,”. The video, directed by Tool of North America’s Sam Jones, (Wilco’s I Am Trying to Break Your Heart), was designed specifically to be presented in parallel parts online and then remixed by fans, even mid-play – and is being released solely for the Web.

Music fans can visit coldwarkids.mtvmusic.com to experience the video, whose core feature is the four distinctly different versions of the song played by the band’s four members. Each member was filmed on a darkly lit stage, playing their parts on vibraphone, guitar, bass, keyboard, standup bass, and more. These versions were recorded so the parts can be mixed together or played on their own.

Every change the fan makes happens in real time, including every stop, start, or mid-stream instrument change. Without skipping a beat, a fan can silence everything but the vocals and bring in the drums, or start with the full band, pull the keyboard and add the xylophone, or sweep away the standup bass at the last minute and cue the bass guitar for the song’s closing notes. The remix possibilities are endless. The video is experienced in a more “full-screen” environment, truly allowing the viewer controlling the action from “inside” the studio, and it will be seamlessly weaved into the look and feel of the MTVMusic.com fabric.

“The idea was that fans would be able to create an interesting new variation of the track every time, a new listening experience,” says director Sam Jones, of Tool. “Plus, it’s just fun to play with – there are so many ways to mix the instruments and vocals, and so many chances to get creative.”

Long Beach’s Cold War Kids are renowned for their soul-punk anthems, energetic live shows and stunning self-produced artwork. Always pushing the envelope of their creativity Cold War Kids have created a video which lets their fans act as producer and director.  “I’ve Seen Enough” is from their most recent album Loyalty To Loyalty, praised by Rolling Stone for its “Seventies boogie and Sixties swamp rock”.  The band first burst onto the music scene in 2006 with their debut album robbers & cowards, an endlessly impressive album that gained critical acclaim.
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