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posted Oct 1, 2008, 10:45 AM by Vu Nguyen
From Ariel

October 1 , 2008

Newsletter #62

Hello from Ariel!

In This Week's Issue:

  6. New Media Pioneer: Paulie Podcaster of Bounce Radio and Digi Vegas Podcast


Did you know that we maintain a channel on Revver? We have over 50+ videos on Revver!

You can check us out here:

Where's Ariel?

October 6 - Ariel is Speaking at "What's the Future for Musicians? New York City" presented by Future of Music NYC. If you are from the NYC area I highly suggest that you attend.

Details and a link to sign up are here:

October 21 & 22 - CMJ Music Marathon

Ariel will be speaking on a panel at CMJ called Everything PR Minus the Music on Tuesday October 21 from 2- 3:15 PM - If you are attending CMJ please come see me on this panel

October 23-25 - Hello Canada!

OCFF - Folk Festival Ottawa, Canada

I will be speaking twice during Canada's largest Folk festival in Ottawa, the OCFF conference is the key event for Ontario's Folk, Roots, and Traditional music community. This is the first of many Canadian visits scheduled.

For details please visit:


Christian Brown
Americana, Pop, Indie
Born in isolation on the frozen arctic plains of Fairbanks, Alaska in Dec. 1985, Christian Brown had difficulty adhering to the stern social structure of a small Midwestern college town when his family relocated to Cedar Falls, IA in 1992. Aside from a few very close friends, Christian mostly kept to himself, wasting his days developing creative pass-times, and marveling at Midwestern technologies such as TV and Radio. Finally exposed to the barrage of mainstream entertainment media, Christian fell in love with the pop/alternative hits of the ‘90s and discovered an obsession

Urban, Pop, Soul, R&B
A native of Uganda, Rhoda was raised in the Washington, D.C. area, where East and West African rhythms, pop, jazz, Broadway, R&B, and hip hop music imbued her childhood, creating a unique hybrid in her musical sensibilities. As a member of various choral groups, from school and church choirs to a female a capella group while attending the University of Virginia, Rhoda's musical instruction includes five-part harmony and piano. Her talent emerges from deeply within, guided by a natural force of love and passion for all things creative.

Featured Artist Video:
"Remedy" by mrandmrsmays
Genre: Rock, Indie, Pop
mrandmrsmays -- if it weren't for the spelling you would expect to hear them on the Grand Ole Opry. Fronted by a sexy banshee brit and her husband, the Reverend, this group of Austin hipsters, might seem unlikely to deliver a spiritual punch. But hey do... like space age kung-fu fighters.


Featured Blog:

Local Vertical
Local Vertical is a music blog here to make people aware of good music through spreading the word on the web. Check them out to read some awesome reviews of Cyber PR Artists Telling on Trixie and mrandmrsmays.

Featured Podcast:
Rocked By Three Shots Podcast
Rocked by Three Shots is a 15 minute biweekly podcast that features the best in podsafe alternative music. They are the OC's only all alternative music podcast.

Featured Internet Radio Station:
JC Internet Indie Radio
JC Internet Indie Radio is an Internet Radio Station bringing you the best in Indie Music ranging from Alternative, Jazz, Rock, to R&B. They are the voice for the Indie Culture.

New Media Pioneer: Paulie Podcaster of Bounce Radio and Digi Vegas Podcast

Q: How long have you been broadcasting?

A: I’ve been broadcasting off and on for the past 20 years. I started at my college radio station in the late 80’s, then earning a BA in Radio, Television and Film. Since then I have worked in various capacities at radio stations, TV stations, recording studios, running live sound for musical theatre, corporate events and live music (my favorite of the three). I started podcasting in early 1996 with my show DigiVegas. (That’s where I got the name “Paulie Podcaster”) I started at bounce Radio in May of this year as a DJ, became Indie Music Director in July, and Program Director in late August.

Q: In your opinion, what does a good song need to consist of?

A: First, the instruments have to be in tune, and vocals have to be on key. I can’t tell you how many tracks I’ve rejected because the vocals are off key. It amazes me that people can’t, or refuse to, hear it, whether they are the vocalist, or involved in the musical project in some other way. You’re not doing the band any favors by telling the vocalist that he/she is on key when they are not. You’re wasting everyone's valuable time and money.

Secondly, the song has to sound like it’s coming from the heart of the performer, not the head. I want to hear emotion, I want to hear the artist reaching out to me on that level. I don’t really want to hear calculated logic. If you simply must put your political or religious beliefs, or whatever, into song, give it to me on an emotional level. Tell me a little story about how it affects you emotionally.

Thirdly, no gratuitous language, sexism, violence, misogyny, etc. That’s my own personal opinion that does find it’s way into how I produce my show and program the station. I have a feeling I may not bee the only producer/programmer who feels this way.

Q: What is your favorite band or favorite genre of music and why?

A: I’ve always been a big fan of indie music, regardless of style or genre. I’ve always been a big fan of the underdog, the unsung hero. I get a kick out of finding some really cool band or song that no one else has heard of yet. I like to be the one to give it to people first, and even gloat a little bit when everyone else jumps on the bandwagon ("I was listening to these guys way back when...". Either that, or I just don’t like being spoon-fed the music, being told by some corporation what I’m supposed to like simply because they say so.

Q: What changes in content laws, broadcasting rights, etc. have effected you most?

A: The biggest thing to affect me is reading in the news about how certain private citizens have been prosecuted for having a few “illegal” mp3’s on their hard drives. Remember that one where the mother was facing tens of thousands of dollars in fines and maybe even a prison sentence because her kids downloaded some “illegal” mp3’s? “It was her computer, she should have known and controlled what was going on with it” was the prosecutor’s argument. That’s complete B.S. IMHO. Lighten up people. Yes, piracy is wrong, and every artist should get paid for every copy of their work that’s made, but come on. Go after the right people.

I make sure I cover my behind… legally, that is. Bounce Radio is a fully licensed station and essentially, we can play anything we want. As far as the podcast is concerned, I have to be very careful to attain the artists’ permission before I play anything. I rely on services like Ariel, Podsafe Music Network, and even the direct, written permission of the artist before I play anything on my podcast. It’s one of the reasons I do an interview show. I highly doubt someone will turn on me and say they never consented to have their music on my show when they consented to an interview and sent me their tracks to play.

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel podcasts have the same power?

A: No. I might say that if this were 2005 or 2006. I feel as if podcasts run the risk of going the way of 8 track and cassette tapes if we’re not careful. I quickly discovered, after producing my own podcast for only a few months, that unless you were one of the fortunate ones who got in on it on the ground floor, like Adam Curry, Fr. Roderick, or C. C. Chapman, you were facing an uphill climb to get your podcast noticed. All too quickly, everybody and their brother was producing a podcast. There are now thousands and thousands of podcasts starting up, and fading, every day, offering a huge variety of content. It's extremely difficult being a podcaster trying to stand out as a gem in a giant bin full of junk. It’s extremely difficult for the consumer these days to sort through all these podcasts to figure out what suits them. All too often they swing and miss, and get something of low quality, or content that doesn’t measure up to their tastes or standards.

Think about it, it takes time and effort to download a podcast. How likely is someone to take a chance on one they have never heard of before? After a few sessions of fruitless searches they give up on podcasting all together. That, I think, is causing podcasting to be passed over as a legitimate, viable, first tier medium. Sure, they will always be here, and they do serve their purpose, but I think they have quickly taken a back seat to more timely and immediate mediums such as streaming media, blogs, social networking sites, etc.


Ariel Hyatt founded Ariel Publicity & Cyber PR 12 years ago and her firm has worked with over 1,000 musicians and bands of all genres. The Ariel Publicity mission states that all artists deserve to be heard and there is a place for artists of every level to receive exposure. Ariel Hyatt has managed to place tens of thousands of artists in countless outlets from national magazines and TV to the most grassroots online fanzines. Her company is now 100% digital and helps artists increase their online exposure. She is also the co-founder of, a company that creates newsletters for musicians.

Ariel Publicity's SoundAdvice is a free bi-monthly e-zine for musicians & entrepreneurs who want marketing, promotion and PR tips for navigating the new music business. Sign Up here:


Ariel Publicity & Cyber PR